Here we came with a Digital Marketing buzzword in India right now. In this article, we’ll discuss the best practices of digital marketing India. Digital Marketing industry in India is growing rapidly in 2019. Nowadays internet is accessible to most of the people. Did you believe if I told you growth of people who go online every day is still increasing. Companies promoting their products & services with the help of social media marketing which is a important part of digital marketing course. Without digital marketing efforts, you are not going to reach almost no one. As a result, your business will get left in the dark.
What is Digital Marketing ?
In few ways, digital marketing is not that different from traditional marketing: as you’ve got a product that you need to sell to consumer, and looking to ways to engage with customers to build trust factor with them. Digital marketing came as electronic devices entered our lives from years but now it is on another level.
Digital marketing is one of the best way to promoting and selling products and services by leveraging online marketing skills such as social media marketing, search marketing, and email marketing & many more with brand awareness.
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Types Of Digital Marketing Forms
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
Let’s take a look on some of the types of digital marketing forms.
Search Engine Optimization (SEO)
In SEO, we have to rank our websites in top pages of search engines to get back organic traffic to the website by optimizing not by promoting it.
Content marketing is one of the most important part of promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation by digital marketing.
Social Media Marketing
Social media are the best platform to reach our audience to increase brand awareness, drive traffic for your business. Some of the examples are:
Pay Per Click (PPC)
PPC(Pay Per Click) is method of driving traffic to your website by paying a publisher every time your ad is clicked on the site by the user. Ex- Google Ads.
Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products on their websites using various banners.
Companies use email marketing as a way of communicating with their audience directly using email service across the world at a time to make brand awareness & to promote discounts on products & services.